<< Back to Calendar


Strategic Business Management

Resume and Interviewing Strategies That Position You Well - The Brand Called YOU

Forging a career path is fraught with challenges, upheavals, and uncertainties!¬† Now imagine trying to change careers during the largest unemployment since the great depression. The conventional wisdom is to stick to your career path, stick to your core strengths and try to survive it. But then....... you are not conventional;ūüė≤you are vibrant and see hope where another sees hopelessness and despair, you break the mold and toss it out, you're confident in your ability and you want to take your past experiences and use them to help make the next move. Come join us, and explore this path to taking the challenge of your life and succeed in career transition.

You will learn the three most important aspects of this session:
  1. Your Skills Inventory  - Explore soft skills, communication, leadership & skills that you can add onto your tool-belt
  2. Build Your Personal Brand - How to present yourself and the 30-second elevator pitch for that valuable first impression.
  3. It is a Process - Continuous personal and professional growth, seeking mentorship, and not afraid to fail forward. 

About the Instructor

Featured Speaker: Keith Birch

Keith Birch is a proven leader with 19 years' experience as an IT Project Manager/Change Manager/Process Improvement Manager. As a Change Manager, he has delivered successful international Change Management initiatives to a host of Fortune 500 Companies. From Healthcare, Banking and Hospitality, while working with a global team with geographically distributed colleagues, he has managed to successfully deliver change.     

As a Change Manager, he coached senior leaders and executives in helping them fulfill the role of change sponsor. He created & implemented change management strategies and plans that maximized employee adoption and usage, and which minimized resistance. This led to increased benefits realization, value creation, ROI, and achieving valuable results and outcomes on a global change management project. 

Keith is passionate about sharing his knowledge and experience with his peers and colleagues. He is a Trustee with the PMI Los Angeles Chapter, an Agile Coach, trainer, speaker, storyteller, and an aspiring scratch golfer!  

Facilitator/ Host: Ferlicius Ong

Ferlicius Ong is the founder of CRE8VALUE, an event producer/director, speaker, corporate trainer, mentor, and platform closer. She provides mentoring & training on transferable technical and soft skills to individuals, who focus on professional and personal transformation.

Ferlicius has more than 20 years of experience in PM consulting, and has led geographically distributed and cross-functional teams in corporate America's private and public sectors. She focuses on bringing consumer technology to life, embracing the concept of agility in business and digital business transformation. 


  • 04:45 - 5:00PM - Get to know the speaker / networking / Casual conversation
  • 5:00PM - 5:45PM - Presentation
  • 5:45PM - Q&A
  • 6:15PM - Closing / Adjourned


1 PDU in the Strategic Business Management Skills Category



Location & Parking Information


Questions/Suggestions/Volunteer Inquiries

Contact the Career Development team at careerdev@pmi-la.org. 



Photo Disclaimer

Upon participating in any PMI event, you are agreeing to allow PMI to use your likeness for use in its promotional material including their websites.

Postponement / Cancellation

Please refer to the Cancellation Policy section of the FAQ page

This event may be canceled or postponed by the Chapter, though all efforts will be made to avoid doing so.  If canceled or postponed, notification will be made to all registrants via email.


Register to this event


Type of activity: Career Development

Date: August 17th, 2020

Hour: 5:00PM to 6:15PM

PDUs: 1.0


Members: Free

Non members: Free

Students: Free