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CAREER DEVELOPMENT | The Brand Called You Interactive Workshop Series

Strategic Business Management

The Brand Called You Intensive & Interactive 3 Mondays Workshop

Dive deeper into The Brand Called You Private Coaching Group - 3 Sessions with Keith Birch & Ferlicius Ong
Each week's session will provide Interactive and Intensive coverage of the learning objectives listed below.

You will learn the three most important aspects of this session:

Session 1 - Skill Inventory

Skill inventory serves as the foundation of building your brand. In this session, you will be given an assessment to fill out. Through Keith's coaching, you will have a better understanding of your strengths and how you could leverage your strengths to continue building your brand.


Session 2 - Personal Branding

We do a deep dive into building your brand and exercise practical skills, such as effectively constructing and communicating your elevator speech. We will also explore effective LinkedIn profile branding and strategies to verbalize and socialize your personal brand for recruiters and potential hiring managers during interviews.


Session 3 - It Is A Continuous Process To Grow & Excel

Personal brand building is a constant process and it evolves with time throughout your career, personal life, or business. We will explore the strategies to evolve this process, what stays as the foundation, and what changes as we progress.  


Please see this video to observe the interactive nature of the workshop: https://youtu.be/latdhjqRhUU 

About the Instructor

Featured Speaker: Keith Birch

Keith Birch is a proven leader with 19 years' experience as an IT Project Manager/Change Manager/Process Improvement Manager. As a Change Manager, he has delivered successful international Change Management initiatives to a host of Fortune 500 Companies. From Healthcare, Banking, and Hospitality while working with a global team with geographically distributed colleagues, he has managed to successfully deliver change.     

As a Change Manager, he coached senior leaders and executives in helping them fulfill the role of change sponsor. He created & implemented change management strategies and plans that maximized employee adoption and usage, and which minimized resistance. This led to increased benefits realization, value creation, ROI, and achieving valuable results and outcomes on a global change management project. 

Keith is passionate about sharing his knowledge and experience with his peers and colleagues. He is a Trustee with the PMI Los Angeles Chapter, an Agile Coach, trainer, speaker, storyteller, and an aspiring scratch golfer!  

Facilitator/ Host: Ferlicius Ong

Ferlicius Ong is the founder of CRE8VALUE, an event producer/director, speaker, corporate trainer, mentor, and platform closer. She provides mentoring & training on transferable technical and soft skills to individuals, who focus on professional and personal transformation.

Ferlicius has more than 20 years of experience in PM consulting and has led geographically distributed and cross-functional teams in corporate America's private and public sectors. She focuses on bringing consumer technology to life, embracing the concept of agility in business and digital business transformation. 


  • 04:45 - 5:00PM - Get to know the speaker / networking / Casual conversation
  • 5:00PM - 5:45PM - Presentation
  • 5:45PM - Q&A
  • 6:15PM - Closing / Adjourned


1.5 PDU in the Strategic Business Management Skills Category

1.5 PDU in the Leadership Skills Category


$55 for all three sessions

Location & Parking Information


Questions/Suggestions/Volunteer Inquiries

Contact the Career Development team at careerdev@pmi-la.org



Photo Disclaimer

Upon participating in any PMI event, you are agreeing to allow PMI to use your likeness for use in its promotional material including their websites.

Postponement / Cancellation

Please refer to the Cancellation Policy section of the FAQ page

This event may be canceled or postponed by the Chapter, though all efforts will be made to avoid doing so.  If canceled or postponed, notification will be made to all registrants via email.


It is no longer possible to register for this event

It is no longer possible to register for this event


Type of activity: Career Development

Date: September 14th to September 28th, 2020

Hour: 5:00PM to 6:00PM

Every Monday

Additional dates:

21 September 2020 at 5:00PM

28 September 2020 at 5:00PM

PDUs: 3.0


Members: $55.00

Non members: $55.00

Students: $55.00