Pasadena Virtual | What is your brand story?
Have you ever struggled to quickly explain what you do to someone you just met? Explore examples of professional brand stories and learn how to articulate the value and tone of your brand through a message that moves your audience.
This presentation deconstructs the complexities of brand story process and shows in a simple language how anyone can simply communicate their value to the right audience.
- 10 min Introduction
- 10 min Brand Story Formula
- 10 min Simple Story Examples
- 10 min Transferrable Skills Story Examples
- 10 min Complex Story Examples
- 10 min Wrap up
Shirin Raban is an inter-disciplinary creative and educator who helps students and mid-career professionals articulate and translate their passions into fulfilling and successful careers. Shirin teaches courses in the practice and history of graphic design at UCLA Extension and California State University Northridge. She is the recipient of the UCLA Extension Design Communication Art’s 2010 and 2017 Outstanding Instructor Award. She has presented at the UCLA Future of Work Conference, the CSUN Conquer the Portfolio Challenge and the USC Casden Institute.
Shirin has over fifteen years of experience in Branding and Packaging design for national and international brands such as Mattel, Saban Entertainment, Herbalife and Korbel including the Presidential and Inaugural Champagne labels. Her package designs for Okami Japanese Seafood were published in the Big Book of Packaging.
Her current creative practice is creating documentaries about the immigrant experience. Her latest film, Between the Shells, began broadcasting on Jewish Life Television in May 2020 and was recognized as official selection at the Lift Off, Film Girl, YoFifest and CineTornado Film Festivals, with an Honorable Mention from New Directors Film Festival.
- 7:15 AM - 7:30 AM Registration
- 7:30 AM - 8:00 AM Networking, and PMI Announcements
- 8:00 AM - 8:45 AM Presentation
- 8:45 AM - 9:00 AM Q&A
- 1 PDU - Technical Category - will be awarded to the attendees. No further action is required by members.
- $0 for PMI-LA Chapter Members
- $5 for Non-Members
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This event may be canceled or postponed by the Chapter, though all efforts will be made to avoid doing so. If canceled or postponed, notification will be made to all registrants via email.
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