<< Back to Calendar

Pasadena Virtual | What is your brand story?

Technical = Ways of Working

Have you ever struggled to quickly explain what you do to someone you just met? Explore examples of professional brand stories and learn how to articulate the value and tone of your brand through a message that moves your audience.

This presentation deconstructs the complexities of brand story process and shows in a simple language how anyone can simply communicate their value to the right audience.


  • 10 min Introduction
  • 10 min Brand Story Formula
  • 10 min Simple Story Examples
  • 10 min Transferrable Skills Story Examples
  • 10 min Complex Story Examples
  • 10 min Wrap up


speaker-raban-shirin.jpgShirin Raban is an inter-disciplinary creative and educator who helps students and mid-career professionals articulate and translate their passions into fulfilling and successful careers. Shirin teaches courses in the practice and history of graphic design at UCLA Extension and California State University Northridge. She is the recipient of the UCLA Extension Design Communication Art’s 2010 and 2017 Outstanding Instructor Award. She has presented at the UCLA Future of Work Conference, the CSUN Conquer the Portfolio Challenge and the USC Casden Institute.

Shirin has over fifteen years of experience in Branding and Packaging design for national and international brands such as Mattel, Saban Entertainment, Herbalife and Korbel including the Presidential and Inaugural Champagne labels. Her package designs for Okami Japanese Seafood were published in the Big Book of Packaging.

Her current creative practice is creating documentaries about the immigrant experience. Her latest film, Between the Shells, began broadcasting on Jewish Life Television in May 2020 and was recognized as official selection at the Lift Off, Film Girl, YoFifest and CineTornado Film Festivals, with an Honorable Mention from New Directors Film Festival.


  • 7:15 AM - 7:30 AM Registration
  • 7:30 AM - 8:00 AM Networking, and PMI Announcements
  • 8:00 AM - 8:45 AM Presentation
  • 8:45 AM - 9:00 AM Q&A


  • 1 PDU - Technical Category - will be awarded to the attendees. No further action is required by members.


  • $0 for PMI-LA Chapter Members
  • $5 for Non-Members

Location & Parking

Online - Meeting participation information will be provided through your registration confirmation email.


After you register you will immediately receive an email that contains in the Subject, “Invoice for Your Purchase on PMI-LA”. Do Not Delete!  

This email has the link & login info for the webinar, so save it until then.   Alternatively this information has been stored in My Calendar on the website, so after you log in, the information can be found here and you can add it to your personal calendar using the calendar icon at the upper right.

Questions, Suggestions, Volunteer Inquiries

Contact the Pasadena Team at pasadena@pmi-la.org 


Photo Disclaimer

Upon participating in any PMI event, you are agreeing to allow PMI to use your likeness for use in its promotional material including their websites.

Postponement / Cancellation

Please refer to the Cancellation Policy section of the FAQ page

This event may be canceled or postponed by the Chapter, though all efforts will be made to avoid doing so.  If canceled or postponed, notification will be made to all registrants via email.


It is no longer possible to register for this event

It is no longer possible to register for this event


Type of category: Public Events (Programs, Career Dev and Membership Public Events)

Type of activity: Technical = Ways of Working

Date: November 18th, 2021

Hour: 7:15AM to 9:00AM

PDUs: 1


Members: Free

Non members: $5.00

Students: Free