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Webinar | Managing New Product Development

Power Skills

A high percentage of new product failures result from an inability to manage the uncertainty of conceiving, designing, and developing innovative products. This course will discuss tools and methods designed for the new product development (NPD) environment, including concept exploration, business case identification, customer needs analysis and requirements development. The application of agile development, lean thinking, and rapid prototyping will be discussed.

Attendees will learn to:

Determine the validity of the project requirements

Select the appropriate lifecycle approach

Ask critical quetions at each stage of the NPD process

About the Speaker

speaker-Rick Hefner.jpg

Dr. Rick Hefner serves as the Program Director for Caltech’s Center for Technology and Management Education, which provides training programs to technology-driven professionals and organizations. He has over 40 years of experience in project management and has worked with companies and government agencies in the aerospace, communications, electronics, and health sciences industries. He is credited with over 200 publications, and is active in several professional societies. Dr. Hefner has his BS and MS in Engineering from Purdue and his PhD in Engineering from UCLA.



Linkedin linkedin.com/in/rickhefner



  • 5:30 to 5:45 PM - Registration / Attendance
  • 5:45 to 7:15 PM – Presentation (1 PDU)

Webinar Information

Webinar participation information will be sent through email, along with your registration confirmation once you complete the registration process.


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Questions, Suggestions, Volunteer Inquiries

Contact webinar@pmi-la.org


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Postponement / Cancellation

Please refer to the Cancellation Policy section of the FAQ page

This event may be canceled or postponed by the Chapter, though all efforts will be made to avoid doing so.  If canceled or postponed, notification will be made to all registrants via email.


It is no longer possible to register for this event

It is no longer possible to register for this event


Type of category: Public Events (Programs, Career Dev and Membership Public Events)

Type of activity: Leadership

Date: September 30th, 2021

Hour: 5:30PM to 7:15PM

PDUs: 1


Members: $5.00

Non members: $10.00