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Career Development | Brand and Land

Strategy = Business Acumen

Are you currently in need of a job or going through a career transition? Are you on a quest to find the confidence to show employers that they need your skills and talents? Brand and Land offers you the opportunity to commit to a journey that utilizes a proven 4-step process to build and strengthen your LinkedIn profile, resume, interview, and network skills. Join our growing community today and let us partner with you to achieve your career goals!

The PMI Los Angeles Chapter in partnership with the PMI Dallas Chapter invite you to the Virtual Brand and Land on May 28th at 8:00 am Pacific Standard Time. 

You will receive a Zoom Credentials registration email. We can't send your access credentials without a valid email address. To receive your Zoom credential, YOU must complete the Zoom registration. Once it is complete, you will receive the Zoom meeting link immediately. Use this to join the meeting on Saturday, May 28th at 8:00 am PST.  We have a limit of 498 attendees for this session.  


  • 5-hour session with Q&A 
  • Bring your resume and have your LinkedIn Profile ready
  • Use your laptop, computer, or iPad (rather than your phone) because no dial-in information is provided and you will be able to see the presentation. Using these devices rather than your phone will also make it easier for you to update your resume as you hear John's tips during the presentation.
  • Zoom registration link will be provided May 27th by 1:00 pm Pacific Time for all registered attendees


Speaker: John Signo

signo-john-200x200.jpgJohn Signo is currently a Senior Project Manager at Bank of America, managing cybersecurity projects with the goal of reducing identified risks while protecting the enterprise and its clients. He has previous work experience at J Walter Thompson, IBM, and BNSF Railway, providing Project Management and Systems Engineering work. John continues to be an active member of PMI Dallas and PMI Dallas Toastmasters since 2014 and 2015, respectively.  He is an advocate for PMI certifications and currently holds the PMI PMP and PMI ACP certifications. In his spare time, he provides free sessions on “Branding to Land Your Next Gig” using LinkedIn, resumes, and an online ATS tool.  In addition, he continues to mentor PMP and ACP candidates as they prep for their certification exams.

In 2020, John Signo facilitated 10+ Brand-and-Land sessions with the PMI Dallas Chapter and has helped 100+ attendees land their next jobs!

What matters most is how the information can impact people's lives and help them grow into the best version of themselves. It’s about HOPE: Help One Person Everyday.


Brand and land your next job opportunity! It’s not just for the job seeker; it’s also for the employed. Participants will learn to create a better Brand through various tools, including LinkedIn, their resumes, the Applicant Tracking System (ATS) Tool, and social media.

  • LinkedIn (the Dos and Dont's)
  • Resumes
  • Applicant Tracking System (“show and tell”)


  • 5 Strategic & Business Management PDUs events per PMI CCR guidelines. The PMI Dallas Chapter will submit PDUs for PMI Dallas chapter members only. All other attendees must submit their PDUs to PMI (self-claim) for this event. The PDU code will be given at the session for attendees that are self-claiming. For instructions on how to claim your PDUs for this event, please go to Reporting PDUs meetings or events.

Cancellations and Refund Policy:

Full refunds will be granted if the request is submitted before the defined early bird deadline identified for the event. Partial refunds of 50% of the course registration fee will be refunded if the cancellation request is received after the early bird deadline but prior to the day of delivery for the event. Please refer to the Refund and Cancellation Policy for additional information.

Photo Release

In consideration of the acceptance of this registration, I, the undersigned, specifically release the PMI Dallas Chapter and its representatives from any claims or liabilities arising from or related to my participation in this activity.

I understand the PMI Dallas Chapter or its representatives may take photographs of attendees at the above identified event. I agree that the PMI Dallas Chapter may use such photographs of me with or without my name and for any lawful purpose, including for example such purposes as publicity, illustration, advertising, and Web content. (Note: "If I do not wish to be photographed, I understand it is my responsibility to notify the photographer on site at the event.")

Questions/Suggestions/Volunteer Inquiries

Contact the Career Development team at careerdev@pmi-la.org


Photo Disclaimer

Upon participating in any PMI event, you are agreeing to allow PMI to use your likeness for use in its promotional material including their websites.

Postponement / Cancellation

Please refer to the Cancellation Policy section of the FAQ page

This event may be canceled or postponed by the Chapter, though all efforts will be made to avoid doing so.  If canceled or postponed, notification will be made to all registrants via email.



Type of category: Public Events (Programs, Career Dev and Membership Public Events)

Type of activity: Strategy = Business Acumen

Date: May 28th, 2022

Hour: 8:00AM to 1:30PM

PDUs: 5